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Have you seen us lately? WestBlock Systems is in the middle of an aggressive campaign to raise name awareness. Last year our focus was raising awareness of our large product line and the different applications that could be accomplished with our products.
"The masonry industry is growing up and beginning to advertise like main stream companies; Nike, Microsoft and Starbucks. We are seeing a drive towards name recognition and branding products on looks, less on functionality. WestBlock Systems campaign is driven on getting name awareness out to the manufacturers and the user base.
Because of our diverse product line, it is difficult to advertise individual pieces, so we have developed four strong feelings about our products and used shadowed images to relay the idea in a subtle matter. So far, the campaign has been successful and we have seen a good response from the campaign," replied Andrew West, marketing director.
So, drop us a line and let us know what you think.
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